WD-40: Now and Then

Return of an oldie.

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Editor's Pick

WD-40 has re-released its 50s-era can design to celebrate the brand's heritage and honor its multiple generations of users in its Now & Then promotion. The can is available in a twin pack with its modern-day sibling at participating retailers. Also part of the promotion is a newly revamped WD-40 Fan Club site, where visitors can share their WD-40 stories and photos to win weekly prizes and a $2,500 grand prize.

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About

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Date
Jul 22, 2010
Client:
WD-40
Category
Latest Creativity News on Ad Age

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