Olympian Bob Beamon Wants to Have a Beer With Someone Who Breaks His Nearly 50-Year Record

Long Jumper Is Still Waiting for Another to Surpass His Big Game Leap

By Ann-Christine Diaz. Published on Aug 12, 2016

Editor's Pick

Yesterday, Team USA swimmer Michael Phelps broke a more than 2,000-year-old Olympics record. Meanwhile, American long jumper Olympian Bob Beamon, who leapt an unprecedented 8.9 meters to win the Gold way back in 1968 at the Summer Olympics in Mexico, is still waiting, almost 50 years later, for someone to surpass his accomplishment.

AB-InBev, along with Crispin Porter & Bogusky, have made Beamon's "Perfect Leap" the platform for the marketer's its "#WeAllLoveBeer" initiative. In this video, Beamon throws down a challenge to this year's long jumpers to finally break his record -- and if they do, he'll have a beer with them.

With "#WeAllLoveBeer," AB-InBev aims to show how beer can be part of a balanced lifestyle, somewhat line with an ongoing trend in which beer marketers have painted beer as the new post-workout drink.

"Made with natural ingredients, beer is the result of a fermentation process, also natural, and it's the most consumed beverage when it comes to celebrating victories all around the world," said Beamon in a statement. "After an intense workout session, I was eager to have a beer as a reward to myself. Having a beer with your friends was -- and still is -- one of life's greatest pleasures."

For the record, long jumper Mike Powell had broken Beamon's world record by 5 cm in 1991 at the World Championships in Athletics, after Beamon held it for 23 years. No one during the Olympics, however, has surpassed Beamon's jump.

Update: Looks like Beamon will have to drink that beer by himself. Fellow U.S.A. athlete Jeff Henderson took home the gold this weekend, but "only" leaped 8.38 meters.

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Aug 12, 2016
CP&B Sao Paulo
Chief Creative Officer:
André Kassu
We All Love Beer
Chief Creative Officer:
Marcos Medeiros
Creative Director:
Marcelo Rizerio
Creative Team:
Luiz Paccillo
Creative Team:
Nicholas Bergantin
Creative Team:
Pedro Galdi
Renata Sayão
Fafa Oliveira
Fabíola Camilo
Creative Planner:
Caio Del Manto
Creative Planner:
Julia Prais
Renata Wirthmann
Danielle Cabral
Malu Godoi
Tiago Santos
Edson Melo
Rafael Takeshita
Fabiana Melo
Gabriela Pompiani
Project Manager:
Denise Kotsubo
Production Company:
PBA Cinema/Produtora Associados
Santi Dulce
Felipe Hermini
Fezão Barbieri
Sound Production:
Satélite Audio
Eric Holloway

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