We Are What We Do: Change the World for 15 Bucks

Y&R Wellington and Prodigy have collaborated on this campaign for non-profit We Are What We Do (WAWWD) in New Zealand to promote its global bestseller book “Change The World For Fifteen Bucks” that encourages readers to take a

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Y&R Wellington and Prodigy have collaborated on this campaign for non-profit We Are What We Do (WAWWD) in New Zealand to promote its global bestseller book “Change The World For Fifteen Bucks” that encourages readers to take actions that can improve our environment, health and communities.
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About

Credits
Date
Mar 27, 2008
Client:
We Are What We Do
Agency:
Young & Rubicam Wellington
Managing Director/Creative Director:
Chrissie La Hood
Creative Director:
Anton Hart
Production Company:
Prodigy
Director:
Dael Oates
Director of Photography:
Peter Eastgate
Sound:
Nylon Studios
Post Production:
Animal Logic
Editor:
Adam Wills
Music:
Xavier Rudd
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