Creativity

Weetabix: Dad's Day Out

You wouldn't want to piss off this drill sergeant.

Published on Apr 12, 2012

Editor's Pick

BBH London debuts a charming addition to the "Fuel For Big Days" campaign for Weetabix, starring a tiny drill sergeant who puts an unsuspecting "soldier" through his paces. Fortunately, he'd charged up with Weetabix first. The spot was directed by Frank Todaro of Moxie Pictures.

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About

Credits

Date
Apr 12, 2012
Agency:
BBH London
Client:
Weetabix
Creative Director:
Dominic Goldman
Creative Director:
David Kolbusz
CW:
David Kolbusz
CW:
James Gillham
AD:
Dominic Goldman
AD:
Graham Cappi
Producer:
Georgina Kent
Team Director:
Luke Algar
Team Manager:
Nicolas Jayr
Strategy Director:
Jonathan Bottomley
Strategy Director:
Nina Rahmatallah
Strategic Business Lead:
Nick Stringer
Production Company:
Moxie Pictures
Director:
Frank Todaro
Producer:
Charlotte Woodhead
DOP:
Fede Alfonzo
Post Production:
Absolute
Editor:
Joe Guest
Editing House:
Final Cut
Sound:
Aaron @ Wave
Typographer:
Dominic Grant

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