Creativity

Weetabix: Fuel Britannia

What the queen has for breakfast.

Published on Jun 01, 2012

Editor's Pick

Weetabix jumps on the Jubilee bandwagon with this pretty little ad out of BBH, set to run this weekend just before the Queen's big anniversary. The ad features three Weetabix bars set out on some fine china. For those of us who are more accustomed to IKEA tableware, the china is from Thomas Goode, a bespoke fine china company that supplies the Royal Family. So this might just be the very breakfast Her Majesty sits down to every morning.

The cereal -- which is celebrating its 80th birthday -- also has launched special edition 'Fuel Britannia' packs.

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About

Credits

Date
Jun 01, 2012
Agency:
BBH London
Client:
Weetabix
Creative Team:
James Briggs
Creative Team:
Mike Nagy
Creative Director:
Dominic Goldman
Producer:
Jeremy Gleeson
Producer:
Sally Green
Team Director:
Tom Woodhead
Team Manager:
Nicolas Jayr
Strategic Business Lead:
Fleur Holcroft
Production Company:
Wyatt Clarke & Jones
Producer:
Emilie Morgan
Stylist:
Lisa Dredge
Photographer:
Todd Antony
Design:
Ali Augur
Design:
Rich Kennedy
Retouching:
Alex Murray

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