Creativity

Weetabix: Weetakid

Must. Feed. Weetakid.

Published on Oct 20, 2011

Editor's Pick

A new augmented reality appfrom BBH for Weetabix lets kids take control of "Weetakid," who needs energy that can only be provided by Weetabix cereal. On the back of a Weetabix box is an illustration that will let players "fuel" their Weetakid by feeding it a bowl of cereal. When your device is pointed at the box, the Weetakid jumps out and interacts with the real world. Everyday at 5 AM, Weetakid's energy levels go down, prompting kids to reach for the cereal box every morning to "fill him up."

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Credits

Date
Oct 20, 2011
Agency:
BBH
Client:
Weetabix
Creative Team:
Felipe Guimaraes
Creative Team:
Lambros Charalambous
Creative Director:
Pablo Marques
Creative Director:
Dominic Goldman
Producer:
Daniela Michelon
Producer:
Joanna Osborn
Team Manager:
Luke Algar
Design & Animation:
Yum Yum London
Game Programming:
North Kingdom

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