To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Weight Watchers France: Treat Yourself Better

Tu veux ou tu veux pas?

Editor's Pick

Fred & Farid Paris, with Rankin directing, capture the frustrating nature of dieting with a very French spot for Weight Watchers France.

It's interesting to look at how subtle the message is in this spot -- and compare this to Weight Watchers (or similar) ads in the U.S., which spell out the message as clearly as possible. Here, the ad evokes the frustration associated with dieting and encourages you to try Weight Watchers instead. 'Treat yourself better,' because you deserve better. Music is a rework of the classic Bardot song, "Tu Veux, Ou Tu Veux Pas," and is refashioned from being the song of a woman frustrated with her lover, to a paean for the dissatisfaction of dieting.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jan 13, 2012
Agency:
Fred & Farid Paris
Client:
Weight Watchers France
Creative Directors:
Fred & Farid
Writer:
Feng Huang
Art Director:
Feng Huang
Art Director:
Pierre Jouffray
Agency Producer:
Emmanuelle Grenier
Agency Producer:
Teodora Berglund
Agency Editor:
Jason Freites
Agency Post Producer:
Katharina Nicol
Art Buyer:
Carmela Guiragossian
Director/Photographer:
Rankin
Producer:
Rene Hauser
Music:
Green United
Post-production:
Reepost
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age