Weight Watchers Captures Perfectly Our Relationship With Food

Vignettes Show How Every Emotion Triggers Need For a Snack

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Editor's Pick

This TV and movie theater spot for Weight Watchers captures our complicated relationship with food so perfectly, we think they must have hidden cameras in the "Creativity" office. Set to the tune of "If You're Happy and You Know It," the ad takes us through vignettes portraying people snacking for all sorts of emotional reasons, all the time. Some are funny, some poignant, but it's all brilliantly edited into one heartwarming film. But there's also a product to sell: Weight Watchers is there to help with the hard part.

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About

Credits
Date
Dec 02, 2014
Agency:
Wieden + Kennedy Portland
Client:
Weight Watchers
Creative Director:
Michael Tabtabai
Creative Director:
Jason Kreher
Copywriter:
Brooke Barker
Art Director:
Robbie Rane
Senior Agency Producer:
Jennie Lindstrom
Interactive Strategist:
Jen Goldberg
Strategic Planning:
Rebecca Stambanis
Media & Communications Planning:
Kelsey Bozanich
Media & Communications Planning:
Lisa Christy
Account Team:
Brett Corrick
Account Team:
Kyleen Caley
Account Team:
Hanna Nesper Newell
Account Team:
Nick Larkin
Business Affairs:
Connery Obeng
Project Management:
Chenney Gruber
Project Management:
Andrea Nelsen
Executive Creative Director:
Joe Staples
Executive Creative Director:
Mark Fitzloff
Head of Production:
Ben Grylewicz
Production Company:
Epoch Films
Director:
Martin de Thurah
Executive Producer:
Melissa Culligan
Line Producer:
Michaela Johnson
Director of Photography:
Alwin Kuchler
Editorial Company:
EXILE
Editor:
Kirk Baxter
Assistant Editor:
Will Butler
Post Producer:
Toby Louie
Post Executive Producer:
Carol Lynn Weaver
Telecine Company:
The Mill
Exec. Color Producer:
Dee Allen
Producer:
Heath Raymond
Colorist:
Fergus McCall
VFX Company:
The Mill
VFX Exec. Producer:
Sue Troyan
VFX Producer:
Dan Roberts
Production Coordinator:
Ben Sposato
2D Lead Artist:
John Shirley
2D Artist:
Robert Murdock
Matte Painter:
Rasha Shalaby
Music Company:
tonefarmer
Arranger:
Jared Hunter
Singer:
Tony Babino
Executive Producer:
Tiffany Senft
Producer:
Liz Higgins
Sound Design Company:
Stimmung
Sound Designer:
Gus Koven
Sound Design Assistant:
William Flynn
Executive Producer:
Ceinwyn Clark
Mix Company:
Lime
Mixer:
Rohan Young
Assistant Mixer:
Jeff Malen
Producer:
Susie Boyajan

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