Weight Watchers: Lady Charles Barkley

The round mound of rebound shows off his mounds.

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Last week, Sir Charles Barkley was making the rounds doing drag. The image was a teaser for McCann Erickson's new work for Weight Watchers, in which the NBA vet and sports commentator makes the case that losing weight isn't just a girly thing That is, if you don't think flashing your hairy cleavage in an LBD is girly.

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Apr 02, 2012
McCann Erickson New York
Chief Creative Officer:
Linus Karlsson
Weight Watchers
Vice Chairman/ECD:
Andreas Dahlqvist
Group Creative Partner:
Sharon Ehrlich
Group Creative Partner:
Danny Rodriguez
Creative Director/Copywriter:
Dan Donovan
Liz Friedlander
Production Company:
Believe Media
Frank Snider
Editing Company:
Rock Paper Scissors
Music Producer:
Mike Boris
Peter Rundquist
Audio Post:
Sonic Union
Steve Rosen
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