Creativity

Weight Watchers: Lady Charles Barkley

The round mound of rebound shows off his mounds.

Published on Apr 02, 2012

Editor's Pick

Last week, Sir Charles Barkley was making the rounds doing drag. The image was a teaser for McCann Erickson's new work for Weight Watchers, in which the NBA vet and sports commentator makes the case that losing weight isn't just a girly thing That is, if you don't think flashing your hairy cleavage in an LBD is girly.

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About

Credits

Date
Apr 02, 2012
Agency:
McCann Erickson New York
Chief Creative Officer:
Linus Karlsson
Client:
Weight Watchers
Vice Chairman/ECD:
Andreas Dahlqvist
Group Creative Partner:
Sharon Ehrlich
Group Creative Partner:
Danny Rodriguez
Creative Director/Copywriter:
Dan Donovan
Director:
Liz Friedlander
Production Company:
Believe Media
Editor:
Frank Snider
Editing Company:
Rock Paper Scissors
Music Producer:
Mike Boris
Composer:
Peter Rundquist
Audio Post:
Sonic Union
Mixer:
Steve Rosen

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