Creativity

Weight Watchers Moves From Butt to Brain in Latest Ad

A Poetic Reflection on Rear-End Angst

Published on Jan 07, 2015

Editor's Pick

Weight Watchers takes a poetic approach to rear-end angst in its latest ad from Wieden + Kennedy, Portland. Directed by Skunk's John Hillcoat (The Road), it features shot after shot of women's butts as a V.O. reflects on one woman's relationship with her backside over the years. The final realization? That all her worries about her tush could be traced to her head.

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About

Credits

Date
Jan 07, 2015
Agency:
Wieden + Kennedy Portland
Client:
Weight Watchers
Creative Director:
Jason Kreher
Creative Director:
Michael Tabtabai
Copywriter:
Derek Szynal
Art Director:
Devin Gillespie
Producer:
Shannon Worley
Executive Agency Producer:
Ben Grylewicz
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Executive Creative Director:
Joe Staples
Production Company:
Skunk US
Director:
John Hillcoat
Executive Producer:
Matt Factor
Line Producer:
Scott Craig
Director of Photography:
Nicholas Karatkasanis
Editorial Company:
Exile Edit
Editor:
Kirk Baxter
Assistant Editor:
Grant Hall
Post Producer:
Toby Louie
Post Executive Producer:
Carol Lynn Weaver
VFX Company:
Method
VFX Executive Producer:
Pip Malone
Flame Artist:
Thomas Downs
VFX Producer:
Jennie
Titles/Graphics:
Devin Gillespie
Music+Sound Company:
Existing Track licensed
Composer:
Brian Rietzel
Composer:
Roger Neil
Composer:
Dave Palmer
Sound Designer:
Barking Owl & Rohan Young
Song:
"Beginners Theme Suite"
Mix Company:
Lime Studios
Mixer:
Rohan Young
Assistant Engineer:
Jeff Malen
Producer:
Susie Boyajan

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