Weight Watchers: Roll Call
You lose some, you gain some.
Charles Barkley's back -- and boys, he's making promises. The newest Weight Watchers ad from McCann features a roll call of a special sort, one that will definitely appeal to men. It promotes the company's weight loss plan for men. Previously, Barkley put on an LBD to tell you that losing weight isn't a girly thing.
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Full Credits
- Agency:
- McCann Erickson
- Chief Creative Officer:
- Sean Bryan
- Client:
- Weight Watchers
- Chief Creative Officer:
- Tom Murphy
- Executive Creative Director:
- Leslie Sims
- Group Creative Director:
- Danny Rodriguez
- Group Creative Director:
- Sharon Ehrlich
- Art Director:
- Zach Holliday
- Copywriter:
- Josh Greenspan
- Executive Producer:
- Kathy Love
- Producer:
- Bridget Pierce
- Assistant Producer:
- Jory Sutton
- Director:
- Tim Hamilton
- Production Company:
- Go Film
- Editor:
- Erik Laroi
- Postproduction:
- Mackenzie Cutler
Date
Oct 25, 2012
Category
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