Creativity

Weight Watchers: Roll Call

You lose some, you gain some.

Published on Oct 25, 2012

Editor's Pick

Charles Barkley's back -- and boys, he's making promises. The newest Weight Watchers ad from McCann features a roll call of a special sort, one that will definitely appeal to men. It promotes the company's weight loss plan for men. Previously, Barkley put on an LBD to tell you that losing weight isn't a girly thing.

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About

Credits

Date
Oct 25, 2012
Agency:
McCann Erickson
Chief Creative Officer:
Sean Bryan
Client:
Weight Watchers
Chief Creative Officer:
Tom Murphy
Executive Creative Director:
Leslie Sims
Group Creative Director:
Danny Rodriguez
Group Creative Director:
Sharon Ehrlich
Art Director:
Zach Holliday
Copywriter:
Josh Greenspan
Executive Producer:
Kathy Love
Producer:
Bridget Pierce
Assistant Producer:
Jory Sutton
Director:
Tim Hamilton
Production Company:
Go Film
Editor:
Erik Laroi
Postproduction:
Mackenzie Cutler

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