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Weightwatchers: Play

They did it their way.

Editor's Pick

You might expect Weightwatchers to be one of the first brands to launch a major new campaign in early January, but you wouldn't necessarily expect this. Over 180 real life weight-watchers feature in this spot by Saatchi & Saatchi, lip-synching to 'Do it our way (Play)' by Alesha Dixon. The song was written by Strictly Come Dancing judge Dixon specifically for the campaign, with lyrics based on the experiences of the women who star in it. The TV ad - one of the longest ever to run on British TV - has an interesting interactive element - when you watch it online at playweightwatchers.co.uk you can click on real people featured in the video to get their back story and testimonials. There's also a behind-the-scenes video, plus background about the song, Dixon's involvement and the wider campaign on the site.

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About

Credits
Date
Jan 03, 2012
Agency:
Saatchi & Saatchi
Client:
Weightwatchers
Executive Creative Director:
Kate Stanners
Creative:
Rick Dodds
Creative:
Steve Howell
Agency Producer:
Rebecca Williams
Directors:
Si & Ad
Producer:
Lucy Gossage
Director of Photography:
Marcus Zyskind
Art Director:
Cat Meredydd
Editing:
Sam Rice Edwards
Production Company:
Academy Films
Wardrobe:
Steve Stewart
Make Up/Hair:
Louise Hinton
Telecine:
MPC
Telecine Artist:
Jean Clement Soret
Online Facility:
Finish
Post Producer:
Justine White
Flame Artist:
Jason Watts
Flame Artist:
Steve Murgatroyd
Flame Artist:
Paul Wilmot
Shoot VFX Supervisor:
Jason Watts
Editing:
The Assembly Rooms
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