Welch's Aims To Create World's Longest Vine

Brand Will Donate To Charity Based On Crowdsourced Video Clips

Published on

Editor's Pick

Welch's is aiming to create the world's longest vine video in a campaign that will promote its donations to charity during the holiday season. From November 26-December 23, the brand will invite people to film videos of themselves or others passing a glass of Welch's juice and post them to social media channels using the hashtag #ShareWhatsGood. The Vines are all being posted on Passtheglass.welchs.com. For each video posted, Welch's will pass along a bottle of its Sparkling Grape Juice Cocktail to every family helped by Family-to-Family,a nonprofit charity. The activity was developed by the VIA Agency.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Nov 27, 2013
Agency:
Welch's
Client:
Welch's
Tags
Category
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age