Creativity

Too Warm for December? Turn Your Street Snowy With Wells Fargo's Digital Snow Globe

'Holiday Magic' Combines Google Street View and Fun Designs

By Alexandra Jardine. Published on Dec 18, 2015

Editor's Pick

If you live either on the U.S. East Coast or in most of Europe, you're probably feeling confused by the mild weather and lack of any apparent winter yet this December. Perfect timing then for Wells Fargo, which has created a kind of digital snow globe that can create a holiday card for your street, turning it into a snowy scene.

The Holiday Magic site finds your address using Google Street View, and you can then add snow, fun stickers and designs, as well as a holiday message to send to friends. It might make you feel like you live in a winter wonderland, even if the spring flowers are coming up outside.

The experience was designed and built by Jam3 for creative agencies BBDO San Francisco and Organic.

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About

Credits

Date
Dec 18, 2015
Agency:
BBDO San Francisco
Client:
Wells Fargo
Digital Production:
Jam3
Agency:
Organic Inc.

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