This Ad for Home-Automation System Wemo Will (Improbably) Make You Go 'Aww'

Belkin Brand's First Consumer Campaign Breaks in November

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Belkin International's home automation product line Wemo is introducing a marketing campaign by CP&B L.A., and it's designed to make you go "aww." This first spot, set to air on U.S. television in November, features a young married couple on their first wedding anniversary. Madly-in-love husband Dan can't be with his wife Rachel on this very special occasion, so he rigs and remotely controls their home electronics, lights and appliances (including a Crock-Pot Smart Slow Cooker with built-in Wemo) in order to romance her from afar.

The brand's YouTube channel features a "How Dan Did It" series of how-to videos featuring the (fictional) happy couple.

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Oct 27, 2014
Crispin Porter + Bogusky Los Angeles
VP/Executive Creative Director:
Sue Anderson
VP/Creative Director:
Robin Fitzgerald
Creative Director:
Hoj Jomehri
Associate Creative Director:
Antonio Marcato
Associate Creative Director:
Gary du Toit
Associate Creative Director:
Brian Friedrich
Art Director:
Heather Weiss
Joshua Hacohen
VP Director of Video Production:
Kate Hildebrant
Executive Producer, Video:
Corey Bartha
Integrated Producer, Video:
Dustin Freeman
Junior Video Producer:
Jake Burnett
Production Company:
Radke Films
Michael Clowater
Line Producer:
Jeff Trenner
Director of Photography:
Nicolas Bolduc
Editorial Company:
James Duffy
Assistant Editor:
Kyle Whitmore
Post Producer:
Kendra Desai
Executive Producer:
Crissy DeSimone
Post Producer:
Method Studios
Flame Artist:
Aidan Thomas
Mix Company:
Lime Studios
Audio Engineer:
Mark Meyuhas
Color Design Company:
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VP/Creative Technology:
Corey Szcopinski
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Content Supervisor:
Beth DeMarco
Content Manager:
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VP/Senior Business Affairs Manager:
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VP/Group Planning Director:
Lindsey Allison
Project Manager:
Catrina Cosculluela
Project Manager:
Crystal Newberry

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