This Ad for Home-Automation System Wemo Will (Improbably) Make You Go 'Aww'

Belkin Brand's First Consumer Campaign Breaks in November

Published on Oct 27, 2014

Editor's Pick

Belkin International's home automation product line Wemo is introducing a marketing campaign by CP&B L.A., and it's designed to make you go "aww." This first spot, set to air on U.S. television in November, features a young married couple on their first wedding anniversary. Madly-in-love husband Dan can't be with his wife Rachel on this very special occasion, so he rigs and remotely controls their home electronics, lights and appliances (including a Crock-Pot Smart Slow Cooker with built-in Wemo) in order to romance her from afar.

The brand's YouTube channel features a "How Dan Did It" series of how-to videos featuring the (fictional) happy couple.

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Oct 27, 2014
Crispin Porter + Bogusky Los Angeles
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