Creativity

This Ad for Home-Automation System Wemo Will (Improbably) Make You Go 'Aww'

Belkin Brand's First Consumer Campaign Breaks in November

Published on Oct 27, 2014

Editor's Pick

Belkin International's home automation product line Wemo is introducing a marketing campaign by CP&B L.A., and it's designed to make you go "aww." This first spot, set to air on U.S. television in November, features a young married couple on their first wedding anniversary. Madly-in-love husband Dan can't be with his wife Rachel on this very special occasion, so he rigs and remotely controls their home electronics, lights and appliances (including a Crock-Pot Smart Slow Cooker with built-in Wemo) in order to romance her from afar.

The brand's YouTube channel features a "How Dan Did It" series of how-to videos featuring the (fictional) happy couple.

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About

Credits

Date
Oct 27, 2014
Agency:
Crispin Porter + Bogusky Los Angeles
Client:
WEMO
VP/Executive Creative Director:
Sue Anderson
VP/Creative Director:
Robin Fitzgerald
Creative Director:
Hoj Jomehri
Associate Creative Director:
Antonio Marcato
Associate Creative Director:
Gary du Toit
Associate Creative Director:
Brian Friedrich
Art Director:
Heather Weiss
Copywriter:
Joshua Hacohen
VP Director of Video Production:
Kate Hildebrant
Executive Producer, Video:
Corey Bartha
Integrated Producer, Video:
Dustin Freeman
Junior Video Producer:
Jake Burnett
Production Company:
Radke Films
Director:
Michael Clowater
Line Producer:
Jeff Trenner
Director of Photography:
Nicolas Bolduc
Editorial Company:
NO6 LA
Editor:
James Duffy
Assistant Editor:
Kyle Whitmore
Post Producer:
Kendra Desai
Executive Producer:
Crissy DeSimone
Post Producer:
Method Studios
Flame Artist:
Aidan Thomas
Mix Company:
Lime Studios
Audio Engineer:
Mark Meyuhas
Color Design Company:
Company3
Colorist:
Stefan Sonnenfeld
VP/Creative Technology:
Corey Szcopinski
Electrical Engineer:
Miran Alhaideri
Content Supervisor:
Beth DeMarco
Content Manager:
Linda Gonzalez
VP Director of Business Affairs:
Nancy Espinal
VP/Senior Business Affairs Manager:
Rebecca Williams
VP/Group Planning Director:
Lindsey Allison
Project Manager:
Catrina Cosculluela
Project Manager:
Crystal Newberry

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