Last week, Wendy's and Publicis Kaplan Thaler launched a campaign promoting the return of the uber popular pretzel bun. As the homecoming date (July 4) approached #PretzelLoveSongs tweets were turned into a '90s poppy tune.
This week the fast food brand turns up the heat by bringing Boyz II Men into the mix in this new film via VML. The R&B legends romanticize the twitter buzz with their iconic harmonies and passionate performances in a strobe light and confetti filled video. Who knew "Yes! Yes! Yes!" could be such a catchy refrain?