Creativity

Wendy's: Bureau for Better Value

Appalled by the widespread epidemic of tasteless fast food value menus, Wendy's has launched the Bureau For Better Value to educate hungry citizens about the existence of affordable food that actually tastes good. The MRM Worldwide campaign f

Published on Nov 01, 2006

Editor's Pick

Appalled by the widespread epidemic of tasteless fast food value menus, Wendy's has launched the Bureau For Better Value to educate hungry citizens about the existence of affordable food that actually tastes good. The MRM Worldwide campaign features a website starring a pair of zealous fast food aficionados dedicated to instructing visitors about every item on Wendy's 99¢ value menu, through Flash-integrated videos implanted throughout the duo's highly interactive virtual basement. The site also boasts a series of instructional videos featuring old timey black-and-white footage overlaid with amusing Wendy's-specific voiceover dialogue, as well as a bizarre animated short in which an anthropomorphic Frosty and Fries do battle—all of which have also been uploaded to a special Wendy's branded page on YouTube.

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About

Credits

Date
Nov 01, 2006
Creative Director:
David Korchin
ACD/Art Director:
Tom Newsom
Copywriter:
Jason Pickar
Web Producer:
Craig Marrano
Agency Producer:
Emily Sussman
Director:
Max Johnson
Executive Producer:
Carl Sturges
Line Producer:
Spencer Tyler
Editor:
Peter Fritz
Agency:
MRM Worldwide
Client:
Wendy's
Production Company:
Michael Schrom & Company

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