Adoption Creates a Beautiful F-A-M-I-L-Y in Wendy's Film

Wendy's Charity Tells 'The Story of I' in Effort to Raise Awareness of Adoption

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Editor's Pick

This beautiful animated film scored with some lovely original music by Grayson Matthews Music & Sound is sure to make you tear up. Wendy's teams up with The Dave Thomas Foundation for Adoption Canada for "The Story of I," the tale of a lonely young alphabet who meets his new family -- mom ("M") and father, ("F",) as well as "A," "L," and Y," -- to make up one big happy family. The video was created by The Ebeling Group, with pro-bono support from MacLaren McCann and Brazilian director Cadux. 

The animated short film was created to raise awareness of the 30,000 kids in Canada's foster care system currently waiting to meet their own families. The Dave Thomas Foundation is a charity created by Wendy's founder Dave Thomas, and created the video and campaign to co-incide with an effort by the fast feeder that donates $1 from each Frosty purchase in stores to the charity. 

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About

Credits
Date
Jun 26, 2013
Agency:
MacLaren McCann
Client:
Wendy's
Director:
Cadux
Production Company:
The Ebeling Group
Music:
Grayson Matthews
Category
Genre
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