Wendy's Brings Back Pretzel Bun with '90s Music

Campaign Will Also Feature R&B group Boyz II Men and Jon Secada

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Editor's Pick

Wendy's is bringing back its pretzel bun -- and using nostalgia to spread the word. A new campaign by PKT features the chain's "Red" character, walking around, dreaming of the pretzel bun, all while crooning Mr. Big's 1991 hit, "To Be With You." Last year, Nick Lachey featured in the ads for the launch of the pretzel bacon cheeseburger. Read more about the campaign on AdAge.com.

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About

Credits
Date
Jun 30, 2014
Agency:
Publicis Kaplan Thaler
Client:
Wendy's
Director:
Jeffrey Fleisig
Production Company:
Uber Content
Executive Producer:
Phyllis Koenig
Editorial Company:
Bluerock
Editor:
Shira Ankori
Post Producer:
Brittany Dursi
Flame:
Jeff Ferguson
Flame Assistant:
Nick DeGrazia
Audio Mix:
Gerard Collins
Audio Assistant:
Mat Guido
AE:
Dave Soto
Category
Latest Creativity News on Ad Age

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