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WeSC: KarmaTech

Social media via your shoe

Imagine a shoe that can update your Facebook status, get you a discount at a coffee bar or put your picture on Flickr.

Students at Swedish agency Hyper Island developed this concept for shoe brand WeSC, describing it as 'a social take on Nike+'. The idea is to place an RFID (radio frequency identification) tag in a shoe . The KarmaTech shoe can be placed on a reader (for example, on a mat) to update the wearer's Facebook or Twitter status. It could also get them special entry to an event or free products. They could even make a Facebook friend request, if they stand on the mat with a new friend.

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Average user rating:
5.00
Number of user ratings:
2
Rated 5.00 This is awesome. 
ad-addict, January 26th, 2011 12:30:27 pm
Rated 5.00 love it! 
mikael näslund, March 4th, 2011 08:54:46 am

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Full Credits

Agency:
Hyper Island, Stockholm
Client:
WeSC
Creative:
Hampus Lemhag
Creative:
Mikael Naslund
Creative:
Anna Andersson
Creative:
Kris Bengtson
Creative:
Pier Madonia
Creative:
Bodil Gustafsson Furst

Date

Jan 25, 2011

Category

Product

Tags

fashion

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