Creativity

Westfield: LOLiday Cards

Happy LOLidays.

Published on Nov 29, 2011

Editor's Pick

Evolution Bureau (the creators or Elf Yourself) has come up with another way to send humorous holiday greetings, with a new mobile app and website for mall company Westfield.

The LOLiday Cards app which launched on Black Friday, uses augmented reality technology to let you insert your photo into a variety of scenarios (such as kissing an elf, wearing reindeer antlers or becoming a Nutcracker soldier) and create a free, personalized e-card. As well as emailing it to all your friends, you can also share it via Facebook and Twitter.

You can take part either by visiting a special LOLiday Card location in Westfield malls and downloading the app, or remotely by visiting the LOLiday cards website.

Westfield will also offer a LOLiday-themed 3D Art Experience in malls, showcasing the optical-illusion artwork of streetpainter Tracy Lee Stum. Shoppers can pose and photograph themselves within a LOLiday floor mural created by Stum, and then share their photos through email, Facebook or Twitter (#LOLiday).

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About

Credits

Date
Nov 29, 2011
Agency:
EVB
Client:
Westfield
Executive Creative Director:
Stephen Goldblatt
Art Director:
Jeremy Stewart
Copy Writer:
Chris Mead
Designer:
Devin Croda
Director of Technology:
Aaron McGuire
Director of Client Services:
Cary Savas
Executive Producer:
Craig Batzofin
User Experience/Information Architecture:
Almitra Inocencio

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