Westfield UTC: Physical Pinterest Board

Pinterest meets the real world.

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La Jolla, California mall Westfield UTC has erected a physical Pinterest board to celebrate its $180 million renovation and relaunch. According to this local article, each participating retailer has physical products from their store featured in gallery-like pins. There's a competition element, too; fans can create their own "Escape Everyday" board on Westfield's Pinterest for an opportunity to win all the items featured on the life-sized board. They include a $500 J.Crew gift card with a personal shopper, an ArcLight private screening for 20 people with refreshments, and a Seasons 52 Chef's Table for eight with wine pairings.

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Nov 21, 2012
Westfield UTC
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