Westfield UTC: Physical Pinterest Board

Pinterest meets the real world.

Published on

Editor's Pick

La Jolla, California mall Westfield UTC has erected a physical Pinterest board to celebrate its $180 million renovation and relaunch. According to this local article, each participating retailer has physical products from their store featured in gallery-like pins. There's a competition element, too; fans can create their own "Escape Everyday" board on Westfield's Pinterest for an opportunity to win all the items featured on the life-sized board. They include a $500 J.Crew gift card with a personal shopper, an ArcLight private screening for 20 people with refreshments, and a Seasons 52 Chef's Table for eight with wine pairings.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Nov 21, 2012
Client:
Westfield UTC
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age