Westfield Malls is aiming to make shopping simpler with an in-mall shopping app for iPhone, Blackberry and Android that covers all of its 55 US locations.
The Westfield Malls app uses Google's commerce search technology, enabling you to browse the inventories of multiple retailers at the malls - so if you want a specific item, say a red sweater, you can simply search for the item to see images of what's available in every store. You can also create customized shopping lists from your searches.
There's also access to interactive maps, mall information and special offers - and you can even save your parking location with a text or voice note so you can easily locate your vehicle. Now, that's useful.