This Hapless Traveler in a Dog Suit Is Promoting WestJet's U.K. Launch

Mockumentary Promotes London to Toronto Route

By Alexandra Jardine. Published on Sep 17, 2015

Editor's Pick

Canadian airline WestJet is launching flights to the U.K., and to promote itself to Brits has created a "mockumentary" featuring a man so desperate to fly cheaply to Canada he'll dress as a dog.

The ad, by Publicis London, is running on social media and features "Dave," whose girlfriend is in Toronto but who can't afford to fly there regularly. To solve this problem, he dons a ridiculous dog costume and travels freight. It's only when he sees an ad in a newspaper promoting flights by WestJet for 194 pounds that he realizes where he's gone wrong. The spot, directed by Moxie's Big Red Button, is done in deadpan style reminiscent of "The Office."

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Sep 17, 2015
Publicis London
Executive Creative Director:
Sue Higgs
Steve Moss
Art Director:
Jolyon Finch
Creative Planner:
Courtney Maywald
Account Handler:
Leah Schneider
Donna Baker
Media Buying Agency:
Blue 449
Media Planner:
Guy Rogers
Production Company:
Big Red Button
Nick Allix
Sue Caldwell
Post Production Company:
Coffee and TV
Audio Post Production Company:
Crawford Blair

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