This Hapless Traveler in a Dog Suit Is Promoting WestJet's U.K. Launch

Mockumentary Promotes London to Toronto Route

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Canadian airline WestJet is launching flights to the U.K., and to promote itself to Brits has created a "mockumentary" featuring a man so desperate to fly cheaply to Canada he'll dress as a dog.

The ad, by Publicis London, is running on social media and features "Dave," whose girlfriend is in Toronto but who can't afford to fly there regularly. To solve this problem, he dons a ridiculous dog costume and travels freight. It's only when he sees an ad in a newspaper promoting flights by WestJet for 194 pounds that he realizes where he's gone wrong. The spot, directed by Moxie's Big Red Button, is done in deadpan style reminiscent of "The Office."

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About

Credits
Date
Sep 17, 2015
Agency:
Publicis London
Client:
WestJet
Executive Creative Director:
Sue Higgs
Copywriter:
Steve Moss
Art Director:
Jolyon Finch
Planner:
Courtney Maywald
Account Handler:
Leah Schneider
Producer:
Donna Baker
Media Buying Agency:
Blue 449
Media Planner:
Guy Rogers
Production Company:
Moxie
Director:
Big Red Button
Editor:
Nick Allix
Producer:
Sue Caldwell
Post-Production Company:
Coffee and TV
Audio Post-Production Company:
Crawford Blair
Tags
Category
Industry
Genre
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