Omaha, Neb. hardware store Westlake Ace Hardware is celebrating Halloween through Facebook. Developed by Bozell, the campaign includes a Zombie Preparedness app that ets you place tags and signs on your profile and then find out how a trip to Westlake can help you ensure you have all necessary tools to fight off those dastardly creatures. The store is all about equal opportunity, so similar help and guidance is also given to you if you happen to be a zombie.
Accompanying videoscover Zombie protests as the undead march to protest the not-so-warm welcome given to them by the human population. In-store elements included awareness flyers and preparation guidance.