Creativity

John the Puppet Can't Eat Wheat Thins, Has a Meltdown

Newest weird commercial from Being NY

Published on Apr 03, 2013

Editor's Pick

Wheat Thins, like bottled water, aren't the type of product to elicit wild, passionate reactions. But Being NY continues to push the wacky "Must! Have! Wheat Thins" tagline onto its increasingly weird, but fun, commercials for the cracker, directed by Ulf Johansson of Smith & Jones. In the newest execution, John the Puppet has a bit of a meltdown when his psychiatrist tells him he can't eat them.

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About

Credits

Date
Apr 03, 2013
Agency:
Being New York
CCO:
Mark Figliulo
Client:
Wheat Thins
CD:
Lisa Topol
CD:
Samira Ansari
AD:
Jonathan Mackler
CW:
Jim LeMaitre
Head of Production:
Robert Valdes
Project Director:
Christine Austin
EP:
David Fisher
Production Company:
Smith & Jones Films
Director:
Ulf Johansson
EP:
Philippa Smith
Line Producer:
Megan Moore
DOP:
Andrzej Sekula
Editorial:
Rock Paper Scissors
Editor:
Carlos Arias
EFX Company:
MPC
Puppet Artist:
Creature Effects Inc
Telecine:
CO3
Colorist:
Tim Masick
Audio Mix:
Sound Lounge

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