UK catfood brand Whiskas and digital agency Hypernaked are launching the Little Pride Academy, a website where cat lovers can learn more about their kittens and share the kitten love by bonding with fellow owners. The site includes a link to a Facebook app, where users can create their own kitten photo book as a memory of their new kitten's first year. Every time users upload a photograph they will be rewarded with an 'insightful fact' into their kitten's life. Users can then share these facts with their friends. Once the kitten owners have completed their book they can download it as a keepsake or enter a competition to win their very own professionally bound book.