Creativity

Step into Grant Wood's 'American Gothic' with The Whitney Museum's Snapchat lens

You can become the farmer, his daughter, or both in lens promoting exhibit in NYC

By Adrianne Pasquarelli. Published on Apr 13, 2018

Editor's Pick

To celebrate its "Grant Wood: American Gothic and Other Fables" exhibit, the Whitney Museum in New York City is debuting its own Snapchat Lens, which it created with The & Partnership.

Users can swap their faces into Wood's 1930 painting, replacing the male and female protagonists. As part of the campaign, the museum is also rolling out out-of-home ads. The exhibition began in early March and will run through June 10. The new marketing push is the Whitney's first time using a Snapchat lens, according to a spokesman.

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Credits

Date
Apr 13, 2018
Agency:
The&Partnership
Client:
Whitney Museum of American Art

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