Creativity

Check Out Whole Foods' New Interactive Touch-Screen Store Design

Interact Digitally With the Farmer Who Grew Your Food at the Chain's Newest Atlanta Store

Published on Nov 06, 2014

Editor's Pick

Whole Foods makes an impressive effort to bring food retail into the digital age with a series of innovative interactive experiences that have launched in its newest Atlanta store. Created by SapientNitro's Second Story, they include an interactive wall of window panes in the store's cafe (seen above) offering shoppers a glimpse into the lives of the local providers who cultivate and grow the food. There's also a "magic mirror" that assigns your body movements one of three different auras -- refresh, energize, relieve -- and suggests appropriate products from the Whole Body range, and "Pefect Pairings" touchscreens that recommend pairings of wine or beer for particular foods.

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About

Credits

Date
Nov 06, 2014
Agency:
SapientNitro Second Story
Client:
Whole Foods

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