Creativity

Whole Foods' New Spot Celebrates Farm-to-Table Experience

Film has Chipotle flavor, with a bit of Lurpak thrown in

Published on Apr 26, 2013

Editor's Pick

Whole Foods pulls a Chipotle--and adds a dash of Lurpak-- in its new spot out of Olson that celebrates the farm-to-market-to-table experience. Like Chipotle's award-winning short, the commercial celebrates the brand's sustainable roots and like Lurpak shows off some beautiful food prep. A nice circle motif continues throughout, accompanied by a charming remake of Halle Petro's "The Green Grows All Around." The spot launches in the Midwest in markets where new Whole Foods locations are opening.

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About

Credits

Date
Apr 26, 2013
Agency:
Olson
CCO:
Dennis Ryan
Client:
Whole Foods Market
ECD:
Mike Fetrow
Group Creative Head:
Jeff Berg
Creative Director:
Nina Orezzoli
Copywriter:
Monique Thomas
Senior Designer:
Lindsey Wright
Designer:
Jesse Mitchell
Head of Broadcast:
Joel Dodson
Producer:
Henni Iwarsson
Prod. Co.:
Park Pictures
Director:
Terri Timely
Line Producer:
David Lambert
Editorial:
Butcher Edit
Music:
Nylon Studios
Color:
Company 3
Online:
Drive Thru
Final Mix:
Pixel Farm

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