Drinking hotel H20 now can become meaningful with Whole World Water. The organization, founded by Jennifer Willig, former CMO of RED and documentary filmmaker Karena Albers, aims to do for hotels what Droga5 and the UN's Tap Project did for restaurants.
Whole World Water offers hotels a new system that allows them to filter and bottle their own water in sleek, reusable packaging. When sold to their guests, 10% of the proceeds will go to the Whole World Water Fund, dedicated to providing the 1 billion people around the world in need of access to clean and safe water. Whole World Water worked with Fuseproject to develop the brand's packaging and identity, which features a striking glass bottle embossed with wave-like logo of 3 W's.