Creativity

Wieden + Kennedy: Wieden's Wood

The Xmas greeting card bonanza continues with Wieden + Kennedy, London's 2007 installment,

Published on Dec 11, 2007

Editor's Pick

The Xmas greeting card bonanza continues with Wieden + Kennedy, London's 2007 installment, which supplants the paper route for a web-based platitude that lets users build their own virtual tree in a South Park-styled snow land.

With the option to choose from hundreds of varied icons, including skull & crossbones, pink elephants and Pac-Man mutations, visitors can plant their own spot on the surface, with a wooden population totem offering real-time numbers on how many others live in their winter wonderland.

The effort ties into W + K's in-house effort of building Christmas trees out of materials including recycled cardboard as part of its "Wieden is Wood" effort, the images of which are captured on the agency's blog.

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About

Credits

Date
Dec 11, 2007
Client:
Wieden + Kennedy, London
Agency:
Wieden + Kennedy London

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