Creativity

Wild Turkey Places $40,000 Bet on Kentucky Derby Jockey Rosie Napravnik

Bourbon's Brand Ambassador Could Be First-Ever Woman to Win Race

Published on May 01, 2014

Editor's Pick

Jockey Rosie Napravnik has a chance to become the first woman to ever win the Kentucky Derby this weekend, so Wild Turkey bourbon is throwing in its full support for its brand ambassador with a $40,000 "bet" on social media. The brand already is pledging $10,000 to Old Friends, her favorite charity, which helps former race horses live out their retirement comfortably. It is also pledging $1 for ever person who tweets with the hashtag #ridewithrosie. But if Napravnik and her horse Vicar's in Trouble hit the finish line first, Wild Turkey will double its donation, up to $40,000.

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About

Credits

Date
May 01, 2014
Client:
Wild Turkey

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