Wild Turkey Places $40,000 Bet on Kentucky Derby Jockey Rosie Napravnik

Bourbon's Brand Ambassador Could Be First-Ever Woman to Win Race

Editor's Pick
Jockey Rosie Napravnik has a chance to become the first woman to ever win the Kentucky Derby this weekend, so Wild Turkey bourbon is throwing in its full support for its brand ambassador with a $40,000 "bet" on social media. The brand already is pledging $10,000 to Old Friends, her favorite charity, which helps former race horses live out their retirement comfortably. It is also pledging $1 for ever person who tweets with the hashtag #ridewithrosie. But if Napravnik and her horse Vicar's in Trouble hit the finish line first, Wild Turkey will double its donation, up to $40,000.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
May 01, 2014
Client:
Wild Turkey
Category
Industry
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age