Wild Turkey Places $40,000 Bet on Kentucky Derby Jockey Rosie Napravnik

Bourbon's Brand Ambassador Could Be First-Ever Woman to Win Race

Published on

Editor's Pick
Jockey Rosie Napravnik has a chance to become the first woman to ever win the Kentucky Derby this weekend, so Wild Turkey bourbon is throwing in its full support for its brand ambassador with a $40,000 "bet" on social media. The brand already is pledging $10,000 to Old Friends, her favorite charity, which helps former race horses live out their retirement comfortably. It is also pledging $1 for ever person who tweets with the hashtag #ridewithrosie. But if Napravnik and her horse Vicar's in Trouble hit the finish line first, Wild Turkey will double its donation, up to $40,000.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


May 01, 2014
Wild Turkey
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age