Creativity

Watch Matthew McConaughey Play Piano (Not Bongos), Consume Bourbon (Not Weed) in Wild Turkey Ad He Directed

Bourbon Brand's Celebrity Creative Director Helms His First Spot

By Simon Dumenco. Published on Sep 08, 2016

Editor's Pick

Matthew McConaughey: Oscar-winning actor. Bongo player. Fashion designer. Luxury vehicle pitchman. Creative director. He's a man who wears many hats (but few shirts).

And now a couple more additions: piano player and commercial director. Oh, and possibly the "most popular" guy at the party (but we already knew that, right?), if you read between the lines of this 30-second spot he directed for Wild Turkey.

"We're not in a rush to be most popular. Not in a rush not to be," he says via voiceover at the start of the ad, as we watch a woman pour a shot of Wild Turkey. We never see her face, but we do see her quickly navigate through a very lively nightclub -- brass band blaring, ladies and gentlemen dancing -- before heading out back, outside, where dawn is breaking and McConaughey is playing piano, inexplicably under a chandelier, next to a bonfire. "Ahhhhhhhh. Thank you!," he says as the faceless mystery woman hands him the bourbon.

The ad's tagline is "Wild Turkey -- It'll find you," which is a relief, because who would have guessed that Matthew McConaughey could be found playing piano outdoor under a chandelier next to a bonfire? Wild Turkey, that's who.

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Bonus: Watch Ad Age Editor Ken Wheaton's video review of this ad here.

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About

Credits

Date
Sep 08, 2016
Agency:
JWT New York
Chief Creative Officer:
Brent Choi
Client:
Wild Turkey
Executive Creative Director:
Eric Weisberg
Creative Director:
Christopher Franzese
Art Director:
Itai Inselberg
Copywriter:
Sean Ellman
Planning Director:
Barry Walker
Head of Content:
Anthony Nelson
Director of Brand Production:
Jamie Whitfield
Business Affairs Manager:
Emily Nargi
Project Manager:
Elizabeth Malleus
Senior Art Buyer:
Susanna Shields
Global Account Director:
Meredith Steinman
Account Director:
David Rimmer
Client Team:
Melanie Batchelor
Client Team:
Jason Daniel
Client Team:
Thomas Simart
Client Team:
Dave Karraher
Client Team:
Jared Ricardo
Director:
Matthew McConaughey
Production Company:
RSA
Post Production:
Whitehouse Post

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