Watch Matthew McConaughey Play Piano (Not Bongos), Consume Bourbon (Not Weed) in Wild Turkey Ad He Directed

Bourbon Brand's Celebrity Creative Director Helms His First Spot

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Matthew McConaughey: Oscar-winning actor. Bongo player. Fashion designer. Luxury vehicle pitchman. Creative director. He's a man who wears many hats (but few shirts).

And now a couple more additions: piano player and commercial director. Oh, and possibly the "most popular" guy at the party (but we already knew that, right?), if you read between the lines of this 30-second spot he directed for Wild Turkey.

"We're not in a rush to be most popular. Not in a rush not to be," he says via voiceover at the start of the ad, as we watch a woman pour a shot of Wild Turkey. We never see her face, but we do see her quickly navigate through a very lively nightclub -- brass band blaring, ladies and gentlemen dancing -- before heading out back, outside, where dawn is breaking and McConaughey is playing piano, inexplicably under a chandelier, next to a bonfire. "Ahhhhhhhh. Thank you!," he says as the faceless mystery woman hands him the bourbon.

The ad's tagline is "Wild Turkey -- It'll find you," which is a relief, because who would have guessed that Matthew McConaughey could be found playing piano outdoor under a chandelier next to a bonfire? Wild Turkey, that's who.

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Bonus: Watch Ad Age Editor Ken Wheaton's video review of this ad here.

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About

Credits
Date
Sep 08, 2016
Agency:
JWT New York
Chief Creative Officer:
Brent Choi
Client:
Wild Turkey
Executive Creative Director:
Eric Weisberg
Creative Director:
Christopher Franzese
Art Director:
Itai Inselberg
Copywriter:
Sean Ellman
Planning Director:
Barry Walker
Head of Content:
Anthony Nelson
Director of Brand Production:
Jamie Whitfield
Business Affairs Manager:
Emily Nargi
Project Manager:
Elizabeth Malleus
Senior Art Buyer:
Susanna Shields
Global Account Director:
Meredith Steinman
Account Director:
David Rimmer
Client Team:
Melanie Batchelor
Client Team:
Jason Daniel
Client Team:
Thomas Simart
Client Team:
Dave Karraher
Client Team:
Jared Ricardo
Director:
Matthew McConaughey
Production Company:
RSA
Post Production:
Whitehouse Post
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