Creativity

Babies Who Hate Beards, Wilkinson Feels Your Pain

German Spot Hits Upon a Universal Truth

Published on Sep 10, 2014

Editor's Pick

From Hamburg to Williamsburg, facial hair might be all the rage -- but this Wilkinson ad from Germany hits upon a kind of universal truth: Most babies hate beards. The spot takes us back through the ages of man (in a manner that reminds us a little of Axe's Soulmates), from cavemen to medieval priests to modern-day hipsters. In each era, babies are seen screaming at their distressed fathers, who have no idea what the matter is. Until, that is, we reach a clean-shaven guy; cue a gurgling baby and the tagline "Free Your Skin." Social Club's Robert Nylund directed the spot for Hamburg-based agency Labamba.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 10, 2014
Client:
Wilkinson
Direction:
Robert Nylund
Prod. Co.:
Social Club
Prod. Co.:
Cobblestone

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.