From Hamburg to Williamsburg, facial hair might be all the rage -- but this Wilkinson ad from Germany hits upon a kind of universal truth: Most babies hate beards. The spot takes us back through the ages of man (in a manner that reminds us a little of Axe's Soulmates), from cavemen to medieval priests to modern-day hipsters. In each era, babies are seen screaming at their distressed fathers, who have no idea what the matter is. Until, that is, we reach a clean-shaven guy; cue a gurgling baby and the tagline "Free Your Skin." Social Club's Robert Nylund directed the spot for Hamburg-based agency Labamba.