Wilkinson Sword: Hair Off My Stuff Site

You don't need all that hair.

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JWT promotes Schick/Wilkinson Sword's Quattro Titanium Body Trimmer in this integrated campaign showing the plight of men with too much hair on their stuff. The effort features an online film as well as a website, where women give men tutorials on how to rid their junk of unwanted he-fur.

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About

Credits
Date
May 11, 2010
Agency:
JWT New York
Chief Creative Officer:
Ty Montague
Client:
Wilkinson Sword
Chief Creative Officer:
Harvey Marco
Executive Creative Director:
Sarah Barclay
Creative Director:
Samira Ansari
Creative Director:
Georgina Hofmann
Creative Director:
Lisa Topol
Art Director:
Samira Ansari
Art Director:
Georgina Hofmann
Art Director:
Armando Flores
Art Director:
Sara Worthington
Copywriter:
Samira Ansari
Copywriter:
Georgina Hofmann
Copywriter:
Armando Flores
Copywriter:
Sara Worthington
Designer:
Yangjie Wee
Animator:
Yangjie Wee
Planner:
Jason De Turris
Director of Integrated Production:
Clair Grupp
Director of Production:
Matthew Anderson
Producer:
Greg Tharp
Director:
Joakim Reveman
Production Company:
@radical.media
Post Production:
Absolute Post
Post Production:
CO3
Post Production:
JWTwo
Editor:
Paul Snyder
Editing House:
Lost Planet
Music:
Pull Music

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Category
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