Creativity

Wimbledon posters bring a vintage style to the Championships

Posters by McCann render players like Serena Williams in Edwardian dress

By Alexandra Jardine. Published on Jul 06, 2018

Editor's Pick

Wimbledon is well under way in London, and it's being advertised by an outdoor campaign in the city that brings a vintage illustrative style to the tennis championships.

Themed around the notion that 'History is There to be Beaten', the ads, by McCann London, feature players from this year's tournament rendered in a variety of vintage styles. Each player is placed in a historical context, bringing to life the idea that true greats measure themselves not just against their peers, but against history itself.

Executions featuirng Roger Federer and last year's female champion Garbine Muguruza (who unfortunately went out yesterday) were created by Philip Harris of Agency Rush and feature original techniques used in Victorian and Edwardian print-making, while one featuring Serena Williams in an Edwardian-style tennis dress was hand-painted by Bob Venables of Illustration Limited.

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Credits

Date
Jul 06, 2018
Client:
Wimbledon
Agency:
McCann - London

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