Wimpy: Braille Burgers

Spelling it out in sesame seeds.

Editor's Pick

To highlight the fact that it offers menus in Braille, agency Metropolitan Republic in Johannesburg came up with a truly brilliant idea for Wimpy South Africa. It created 15 'Braille Burgers', using sesame seeds as to spell out different messages in Braille (for example, '100% Pure Beef Burger Made For You.') It then delivered them to 15 blind people in three of South Africa's biggest institutions for the visually impaired, filming their reactions to create this viral spot. Wimpy claims it reached 800,000 visually impaired people via social media with the effort.

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About

Credits
Date
Jan 12, 2012
Agency:
MetropolitanRepublic Johannesburg
Client:
Wimpy
Creative Director:
Wes Phelan
Art Director:
Dale Mullany
Copywriter:
Keith Manning
Director:
Will Collinson
Music:
Loyiso Madinga
Photographer:
Mike & Nick
Retoucher:
Darren Bell
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