Creativity

Windows Vista: Clearification

Demetri Martin appeared on Late Night with Conan O'Brien, trendspotted for The Daily Show with Jon Stewart, and generally carved a niche as one of the brightest up-and-coming talents in comedy. Thanks

Published on Oct 12, 2006

Editor's Pick

Demetri Martin appeared on Late Night with Conan O'Brien, trendspotted for The Daily Show with Jon Stewart, and generally carved a niche as one of the brightest up-and-coming talents in comedy. Thanks to McCann Worldgroup executive creative director Rob Bagot and Mekanism executive creative director Tommy Means, he's adding a few more feathers to his cap—including a one-hour Comedy Central special, a nationwide comedy tour, and a seven-episode webfilm series at his very own website, Clearification.com. It's all part of a multi-pronged marketing campaign to promote Microsoft's Windows Vista software, while shining a much larger spotlight on Martin's easygoing and insightfully witty comedic style. The website in particular is a perfect snapshot of the essence of Demetri, with amusing animations and even more amusing (and random, and rambling) observations.

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About

Credits

Date
Oct 12, 2006
Executive Creative Director:
Tommy Means
Art Director:
Michael Gillette
Executive Producer:
Stef Smith
Executive Producer:
Jason Harris
Director:
Tommy Means
Director of Photography:
Andy Lillen
Editor:
Lasse Jarvi
Art Director:
Troy Kooper
Music Composition:
Demetri Martin
Sound Design:
Jeremiah Moore
Executive Creative Director:
Rob Bagot
Agency:
McCann Worldgroup and Mekanism
Production Company:
Mekanism
Editorial Company:
Mekanism
Post Production:
Mekanism
Client:
Microsoft Windows Vista

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