Creativity

Winterfresh: Cool Breath Power

Love can be confusing, strange and wonderful, often all at once. Apparently, that description also applies to gum. To wit, Winterfresh's online extension of its bizarre "Cool Breath Power" animated TV spots deposits visitors

Published on Apr 07, 2006

Editor's Pick

Love can be confusing, strange and wonderful, often all at once. Apparently, that description also applies to gum. To wit, Winterfresh's online extension of its bizarre "Cool Breath Power" animated TV spots deposits visitors in a virtual landscape populated by the most off-kilter characters you can't possibly imagine, all looking to satisfy their adolescent pangs of love. Visitors to the EVB-created website can go nuts searching for hidden animations and sounds by clicking or rolling over every little detail that moves (for example, a snowman dances to win the affections of a flirty snowgirl, or a worm lets loose an embarrassed giggle after loosing a fart). The point of these interactions? None, really—other than pure, unadulterated mouse-clickin' fun.

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About

Credits

Date
Apr 07, 2006
Client:
Winterfresh
Creative Director:
Jason Zada
Art Director:
Jose Luis Martinez
Copywriter:
Alex Tyler
Producer:
Kat Hunter
Motion Graphic Designer:
Jake Hawley
Technical Developer:
Nick Mitrousis
Production Artist:
Lisi Howell
Illustrator:
Karl Ackerman
Agency:
EVB

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