Wisconsin Film Festival: The Grass-Roots Approach

Madison, Wis.-based communications company Planet Propaganda (www.planetpropaganda.com) produced a wry take on political advertising to promote the 2004 Wiscon

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Madison, Wis.-based communications company Planet Propaganda (www.planetpropaganda.com) produced a wry take on political advertising to promote the 2004 Wisconsin Film Festival, which was held April 1-4 in downtown Madison. "After three years of building brand awareness, we wanted to promote the event's larger leadership role regarding film in the Midwest," says Planet brand manager Travis Ott. "Since the Wisconsin Film Festival is the area's biggest proponent of independent film, it made sense to champion that cause." Hence what Ott calls "a creative spin on grass-roots politics"
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About

Credits
Date
Apr 08, 2004
Design:
Planet Propaganda
Client:
Wisconsin Film Festival
Creative Director:
Dana Lytle
Creative Director:
John Besmer
Designer:
David I. Taylor
Copywriter:
James Breen
Brand Manager:
Travis Ott
Production Designer:
Angie Medenwaldt
Photographer:
Kevin Wade
Photographer:
David I. Taylor
Photographer:
Tommy Sweeney
Production Director:
Ann Sweeney
Agency:
SCPF Barcelona
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