Home Gallery Interactive (image) Wisk Dirt Wisk: Dirt Lowe/New York's celebration of dirt for Unilever's Wisk detergent has jumped from the streets to the internet with a new series of online ads created by Draft Digital. Like the print ads, the banners and interstitials present a big ja Published on Aug 03, 2004 Editor's Pick Lowe/New York's celebration of dirt for Unilever's Wisk detergent has jumped from the streets to the internet with a new series of online ads created by Draft Digital. Like the print ads, the banners and interstitials present a big jar of dirt while lauding the virtues of getting dirty, a setup for the tagline: "Go Ahead. Get Dirty." As Lowe executive creative director Dean Hacohen explains, the idea of "promoting dirt as a commodity dirt has added a layer of fun to the rational strategy" and -- for a campaign that started out as an outdoor effort and doesn't use television -- it has created a pretty big buzz. "It's the first big package goods campaign like it, and it's getting more feedback than any Wisk campaign has gotten in years and years." The online campaign adds interactive elements to the facts about dirt presented in the print campaign -- e.g. "On average, Americans spend over 90% of their lives indoors." -- and drives users to Wisk's website, AmericaNeedsDirt.com. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateAug 03, 2004Client:WiskDirector of Interactive Marketing:Maria MandelAssociate Design Director (Interactive):Jennifer KoziolExecutive Creative Director:Dean HacohenCreative Director:Bob HindenCreative Director:David KaminskyCopywriter:Anselmo RamosArt Director:Melissa NguyenInteractive Designer:Antonio CarusoneInteractive Copywriter:Heather MansfieldInteractive Agency:Draft DigitalAgency:Lowe New York Latest Creativity News on Ad Age U.S. Hispanic Agencies: Final Deadline to Enter Wave Festival Is March 24 Morgan Neville, Anthony Mandler, Sam Raimi and Alice Mathias Find New Production Homes Bacardi, Swizz Beatz Partner to Free Artists With 'No Commission' Fairs Related work Pantene: ShowerGlass Pereira & O'Dell San Francisco MillerCoors: Miller Lite On Demand Angel Soft: Happy Single Parent's Day Deutsch - L.A.