Creativity

Shaquille O'Neal Explains His Beard Mojo in This Spot for Wix.com

Ad Promotes Customer Site Age of Beard

By Alexandra Jardine. Published on Dec 12, 2016

Editor's Pick

Shaquille O'Neal recalls how a beard helped propel him to fame in a funny commercial from Wix.com which flags another of the businesses the website-building company has helped make a success.

That business is Age of Beard, which makes beard-grooming products, and in the spot O'Neal is shown explaining how "my mojo always came from my beard." The film shows him as a failure back in elementary school, being the last to be picked for the team, or having to play a tree in the school play.

Brendan Gibbons of Station Film directed the spot, which was made as a result of a competition in which O'Neal asked businesses to apply to be in a commercial.

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About

Credits

Date
Dec 12, 2016
Client:
Wix.com
Head of Creative:
Yoav Burg
Head of Production:
Natalie Rozenboim
Creative Director:
Rob Goldenberg
Executive Producer:
Theresa Darlington Hone
Art Director:
Orly Kirya
Executive Producer:
Noa Gavish
Production Co:
Station Film
Director:
Brendan Gibbons
Managing Partner:
Stephen Orent
Executive Producer:
Michelle Towse
Line Producer:
Tony McGarry
Director of Photography:
Matthew Woolf

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