Heidi Klum Is Making Men's Underthings in Campaign

Supermodel-Turned-Mogul Is Non-Stop With the New Biz Ideas

Published on May 13, 2015

Editor's Pick

Project Runway and Victoria's Secret aren't enough for Heidi Klum, so website provider is helping her to spread her wings in its latest iteration of #ItsThatEasy, which launched during the Super Bowl with an ad showing the afterlife of NFL greats.

This time, we see supermodel-turned-mogul Klum tossing out new business ideas with her agent, played by Rex Lee. Some of them aren't so hot, like vacation spot Heidi's Hideaways, hi-lo shoe idea Heidi Highs and Lows. But one really hits the spot, a new male briefs line, Heidi Whities.

Each new business idea has its own site, too, courtesy of

The new ad was directed by Frank Samuel, Jeff Reed and Lauren Bayer of Committee LA, who worked with San Francisco-based creative team Jeff Huggins and Andrea Janetos.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


May 13, 2015
Jeff Huggins
Andrea Janetos
Frank Samuel
Jeff Reed
Lauren Bayer
Production Company:
Committee Films
Nate Gross
Executive Producer:
Carol Lynn Weaver
Post Production/VFX:
Brewster Parsons

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.