W+K Tokyo: Site Launch

With a colorful menu and swirling background as its homepage, W+K, Tokyo's newly redesigned site takes visitors on an immersive trip through the agency’s work, philosophies and people.

The “Who We Are&rre

Published on

Editor's Pick
With a colorful menu and swirling background as its homepage, W+K, Tokyo's newly redesigned site takes visitors on an immersive trip through the agency’s work, philosophies and people.

The “Who We Are” section, for example, supplants standard text with a full-size slideshow comprised of Tokyo and pop-art imagery along with a mission statement scrawled in graffiti-styled copy. The “Peeps” page, meanwhile, introduces us to the W+K, Tokyo staff, who all appear to be unclothed in headshots that are arranged in tiles.  Each person comes with their own one-word description and illustrated likeness. By scrolling over and clicking on select staffers, visitors will be redirected to their external blogs, portfolio pages and/or favorite sites.

The W+K destination, which is presented in both English and Japanese, also links to the Tokyo office’s blog, notable video and print work as well as the W+K, Tokyo Lab. The Lab is a “hybrid” music label created in 2003 by CD Eric Cruz and ECD John Jay that includes breakbeat producers and audiovisual artists on its roster. 
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 29, 2008
Client:
Wieden + Kennedy, Tokyo
Agency:
Wieden + Kennedy Tokyo
Creative Director:
Eric Cruz
Designer:
Mark Okon
Designer:
Gino Woo
Producer:
Shane Lester
Programmer:
CJ Cenizal
Tags
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age