WMF: Incredibly Sharp

Chop, chop.

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To promote WMF kitchen knives among readers of recipe websites, McCann Worldgroup Thailand used an HTML5-based banner ad that let them 'chop and dice' both the banner and the browser. According to the agency, click volume on the banner was 500% more than industry standards, and WMF's sales volume increased by 150%.

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About

Credits
Date
Jan 20, 2012
Agency:
McCann - Thailand
Client:
WMF
Tags
Category
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