Creativity

WMF: Incredibly Sharp

Chop, chop.

Published on Jan 20, 2012

Editor's Pick

To promote WMF kitchen knives among readers of recipe websites, McCann Worldgroup Thailand used an HTML5-based banner ad that let them 'chop and dice' both the banner and the browser. According to the agency, click volume on the banner was 500% more than industry standards, and WMF's sales volume increased by 150%.

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About

Credits

Date
Jan 20, 2012
Agency:
McCann - Thailand
Client:
WMF

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