WNBA Revamps Its Identity For New Season

OCD's redesign reflects athleticism and diversity of today's players.

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The WNBA, which is about to mark its 17th season as the top professional women's sports league in the world, has revamped its identity with a redesign by agency OCD. The new logo is an evolution of the original WNBA shield, while the silhouette was redrawn to better symbolize the athleticism and diversity of today's players. The orange and oatmeal were brought in from the WNBA game ball. To reinforce that the WNBA is part of the larger NBA family, the pointed shield was replaced with the rounded rectangular lozenge associated with professional basketball worldwide.

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Apr 08, 2013
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