WNBA Revamps Its Identity For New Season

OCD's redesign reflects athleticism and diversity of today's players.

Published on Apr 08, 2013

Editor's Pick

The WNBA, which is about to mark its 17th season as the top professional women's sports league in the world, has revamped its identity with a redesign by agency OCD. The new logo is an evolution of the original WNBA shield, while the silhouette was redrawn to better symbolize the athleticism and diversity of today's players. The orange and oatmeal were brought in from the WNBA game ball. To reinforce that the WNBA is part of the larger NBA family, the pointed shield was replaced with the rounded rectangular lozenge associated with professional basketball worldwide.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Apr 08, 2013

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.