"Words Move You. With Classical Music They Move You More," is the tagline for Johannes Leonardo's inventive banner effort to herald the frequency change of the WNYC-owned classical music station WQXR from 96.3 FM to 105.9 FM.
The campaign brings WQXR's tunes to NYTimes.com readers via curated banner ads, which stream various classical pieces from composers like Bach, Dvorak, Haydn and Mozart and will rotate through the paper's seven sections: Politics, Arts, Science, Business, Media & Advertising, N.Y. Region and Style. Each banner can be customized by NYTimes.com visitors to play the movement of the various compositions they deem most fitting for the articles they are reading.