Creativity

WNYC: Tune In and Be Moved

Music to read by.

Published on Oct 13, 2009

Editor's Pick

"Words Move You. With Classical Music They Move You More," is the tagline for Johannes Leonardo's inventive banner effort to herald the frequency change of the WNYC-owned classical music station WQXR from 96.3 FM to 105.9 FM.

The campaign brings WQXR's tunes to NYTimes.com readers via curated banner ads, which stream various classical pieces from composers like Bach, Dvorak, Haydn and Mozart and will rotate through the paper's seven sections: Politics, Arts, Science, Business, Media & Advertising, N.Y. Region and Style. Each banner can be customized by NYTimes.com visitors to play the movement of the various compositions they deem most fitting for the articles they are reading.

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About

Credits

Date
Oct 13, 2009
Agency:
Johannes Leonardo
Client:
WNYC
Executive Creative Director:
Jan Jacobs
Executive Creative Director:
Leo Premutico
Art Director:
Katie Potochney
Art Director:
Elizabeth Dilk
Designer:
Katie Potochney
Copywriter:
Sara Shelton
Agency Producer:
Matthew Matthingly

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