Creativity

Wodka Wyborowa: The 'W Movement'

Attempting to create a mini-revolt all its own with The ‘W Mowement,’ Polish vodka brand Wyborowa, with the aid of W + K Amsterdam, has launched an

Published on Nov 13, 2007

Editor's Pick

Attempting to create a mini-revolt all its own with The ‘W Mowement,’ Polish vodka brand Wyborowa, with the aid of W + K Amsterdam, has launched an in-depth website explaining why there's no 'V' in the vodka this brand is distilling. 

Using black & white film and a European, bespectacled narrator, the site completely shuns the V as if it were a scarlet letter, using its spokesman to dictate the history of "wodka" (how it's pronounced in Poland), the fact that it was "inwented" in Poland, and how it's made in the traditional Polish way and with the original Polish spelling of wodka.

Sporting some nifty navigation, the site allows visitors to click various portions of the narrator's newspaper, placing them inside specific images from the trade. Supporters include a singer that has taken a wow of silence and stopped speaking, a fashion designer staging a naked protest and more. In turn, wodka supporters are further encouraged to send an inwitation and go protest, meaning going for for a drink at a "protest site" which is actually a Google Maps-aided search for specific bars serving Wyborowa.

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Credits

Date
Nov 13, 2007
Client:
Wodka Wyborowa
Agency:
Wieden + Kennedy Amsterdam
Creative Director:
Joakim BorgstrÃ'¶m
Creative Director:
Jorge Calleja
Creative Director:
Richard Gorodecky
Copywriter:
Dawe Smith
Art Director:
Craig Melchiano
Art Director:
Joseph Ernst
Photography:
Ewe Racine
Photography:
Barbara Metz

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