Creativity

Wojahn Bros. Music: The Wojahn Bros. Milk Crate Package

Mark Verlander of Verlander Design (www.verlanderdesign.com) engineered an unusually ambitious, meticulously detailed prom

Published on Jul 10, 2006

Editor's Pick

Mark Verlander of Verlander Design (www.verlanderdesign.com) engineered an unusually ambitious, meticulously detailed promotion for Santa Monica's Wojahn Bros. Music: CD music samplers presented as a stack of faux LP albums complete with Wojahnesque front and back covers, jackets and LP-style record labels, packed in a mini plastic milk crate. To top off this nostalgia blast, the set boasts the docu-realism of a variety of Wojahn family photos, taken by musical twin brothers Roger and Scott's parents. As Verlander explains, "the Wojahn Bros. wanted something retro to communicate their lifelong love of music. They wanted to take people back and share with clients those warm summer days growing up in Huntington Beach, Calif., inspired by all the various music coming through their stereo speakers."

Verlander could relate; "I can remember the day my dad brought home Sgt. Pepper's

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About

Credits

Date
Jul 10, 2006
CD/AD/CW:
Mark Verlander
Client:
Wojahn Bros. Music
Agency:
Verlander Design

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